Introducing concepts: stairs of acceptance and project specific reputation score. Exploring public acceptance in three Finnish construction projects via large dataset media-analytics

The opposition to a deployed technology in large construction projects can grow step by when transferred from global level local project delivery. Large with specific implementations put pressure on public acceptance andcommunity involvement. This is management, how deal the issue of stakeholder before, during, and after execution. Hence, understanding project-specific reputation prove beneficial. Utilizedmostly company Market Intelligence function(MI), modern dataset media analytics enables mining technology-related sentiments global, regional, or levels. paper measures sentiment towards three Finnish projects.The interest investigate which groups are visible through editorial social these be classified according required information participation level. aim gain numerical value for reputation, concept belonging marketing field studies. Relevant deployment indications provided, stairs conceptualized reflect acceptance. Specific needs increase efforts at indicated. means counteract resistance involve mode execution marketing.The new algorithm-based method measuring introduced may bring project-level benefits providing added focus increasing